reasons of following a blog (or following someone in general) vary from one person to another. it usually depends on the topics discussed, the writing style, and, believe it or not, graphics/theme. yes, as much as we try not to judge something by its looks, a blog theme does have a role in attracting people. it shouldn’t be a big factor, though.
but what do we exactly look for in a blog? are there factors we all agree on, regardless of topics, themes, and style?
i asked people on twitter: WHAT DO YOU LOOK FOR IN A BLOG? and while answers varied, i still found a hint of…sameness (??) in those answers. some people look for variety, a mix of things, not the same category of posts every time. they need something that keeps them coming back, which leads me to say that people also need to find originality in blogs (thoughtful discussions and posts, for example). other people need to know the blogger closely. and by that i mean that he/she/they should have a writing style that makes them look like a friend, someone who’s friendly and interactive with his followers.
after reading people’s answers on twitter, i realized that maybe we all look for the same things, consciously or unconsciously. maybe we don’t have the same tastes, but the same factors appeal us when discovering a blog:
- variety of topics (when a blog is repetitive, we may like it at the beginning, but eventually we’ll get bored of it)
- orginality (coming up with new ideas, perspectives, and recommendation)
- friendliness (can be seen in writing style, opinions, interaction with followers, etc.).
now these three factors can be seen differently from one person to another. every one is interested in different topics, and originality is related to the reader. this is where, i think, we are unlike each other when following a blog.
so while i do think reasons of following someone vary, it may come down to the same thing at end. i don’t know?